Privacy Policy

    Last updated: July 10, 2026

    This Privacy Policy explains how Near & Far Vision Partners ("we," "us," or "our") collects, uses, and discloses information about visitors to nearandfar.vision (the "Site"). Our practice is located in Bothell, Washington, and this policy is designed to comply with Washington State law, including the Washington My Health My Data Act (MHMDA), the Washington Consumer Protection Act, and other applicable federal and state privacy laws.

    1. Information We Collect

    We collect information in the following ways:

    • Information you provide: When you contact us through our contact form, request a consultation, call our office, or email us, we collect your name, email address, phone number, and any information you choose to share about your vision or health concerns.
    • Automatically collected data: IP address, browser type, device information, pages visited, referring URL, time spent on pages, clicks, scrolls, and other interaction data.
    • Cookies and tracking technologies: First-party and third-party cookies, pixels, and similar technologies used by our analytics providers.

    2. How We Use Your Information

    • To respond to inquiries and schedule consultations.
    • To improve our website, services, and patient experience.
    • To measure the effectiveness of our marketing and advertising.
    • To detect, prevent, and address fraud or security issues.
    • To comply with legal obligations.

    3. Google Analytics

    We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to understand how visitors use our Site. Google Analytics uses cookies and similar technologies to collect information such as your IP address (anonymized where applicable), the pages you visit, how long you spend on the Site, and how you arrived at the Site. This information is transmitted to and stored by Google on servers that may be located outside of Washington and the United States.

    We use this information to analyze trends, administer the Site, and improve our services. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information about how Google uses data, see Google's Privacy & Terms.

    4. Microsoft Clarity

    We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud and security purposes, and advertising.

    For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

    5. Meta Pixel (Facebook Pixel)

    We use the Meta Pixel (also known as the Facebook Pixel), a tracking tool provided by Meta Platforms, Inc. ("Meta"). The Meta Pixel is a small piece of code that helps us understand how visitors interact with our Site after clicking on or viewing our ads on Meta services such as Facebook and Instagram.

    When you visit certain pages, the Pixel may collect information such as your IP address, browser type, device information, pages visited, and events like page views, button clicks, and form submissions. This data is transmitted to Meta and may be used to measure ad effectiveness, build advertising audiences, and show you more relevant ads on Meta platforms and across the web.

    Meta may use this information in accordance with its own privacy practices. You can learn more in Meta's Data Policy. You can also manage your ad preferences and opt out of interest-based advertising from Meta through your Facebook Ad Preferences and the Digital Advertising Alliance opt-out tool.

    6. Cookies and Your Choices

    Most web browsers allow you to control cookies through browser settings. You may refuse or delete cookies, but some Site features may not function properly if you do so. You may also opt out of interest-based advertising through the Digital Advertising Alliance or the Network Advertising Initiative.

    7. How We Share Information

    We do not sell your personal information. We may share information with:

    • Service providers who help us operate our Site and business (e.g., Formspree for form submissions, Google Analytics, Microsoft Clarity, Meta Pixel / Facebook advertising, hosting providers).
    • Legal authorities when required by law, subpoena, or to protect our rights and the safety of others.
    • Successors in the event of a merger, acquisition, or sale of assets.

    8. Washington My Health My Data Act (MHMDA)

    Near & Far Vision Partners is a healthcare provider, and much of the health information we collect in connection with providing medical care is protected by the Health Insurance Portability and Accountability Act (HIPAA) and is not governed by the Washington My Health My Data Act.

    To the extent the MHMDA applies to any consumer health data we collect through this Site (for example, information you voluntarily submit through our contact form that relates to your health), Washington consumers have the right to:

    • Confirm whether we are collecting, sharing, or selling your consumer health data.
    • Access your consumer health data.
    • Withdraw consent to our collection and sharing of your consumer health data.
    • Request deletion of your consumer health data.
    • Appeal a denial of any of these requests.

    We do not sell consumer health data. To exercise any of these rights, contact us at inquiry@nearandfarvision.com or (425) 900-2414. You may also file a complaint with the Washington State Attorney General at atg.wa.gov/file-complaint.

    9. HIPAA and Protected Health Information

    Health information you provide as part of receiving medical services from Near & Far Vision Partners is protected under HIPAA and is handled in accordance with our Notice of Privacy Practices, which is available at our office upon request. Information submitted through our website contact forms is not sent through a HIPAA-secure channel; please do not submit sensitive medical details through the Site.

    10. Data Retention and Security

    We retain personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law. We use commercially reasonable administrative, technical, and physical safeguards to protect your information, but no method of transmission or storage is 100% secure.

    11. Children's Privacy

    Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

    12. Do Not Track and Global Privacy Control

    Our Site does not currently respond to "Do Not Track" browser signals. We may honor Global Privacy Control (GPC) signals to the extent required by applicable law.

    13. Changes to This Policy

    We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

    14. Contact Us

    If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

    Near & Far Vision Partners
    19909 120th Ave NE STE 202
    Bothell, WA 98011
    Phone: (425) 900-2414
    Email: inquiry@nearandfarvision.com